About us / People

Tom has over 20 years’ experience working with the world’s leading agencies and brands. He has held Account Management roles at WCRS and Saatchi & Saatchi, acted as Board Director of The Lowe Group and Executive Vice President of Grey Worldwide. Tom started his career as an actor in South Africa, treading the boards with the likes of Henry Goodman and Richard E Grant. After returning to the UK and establishing himself in the world of advertising, he set up Creativebrief in 2002, intent on providing the industry with unrivalled intelligence and insight. 

Under Charlie’s leadership Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work. Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose, to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. Outside work Charlie can be found playing a variety of sports to satisfy his competitive streak, and seeking out London’s best restaurants on the odd occasion he can find a babysitter.

Monika leads the team for client reviews, ensuring that the process is fair and that brands are connected with their most suitable communication partners. She builds lasting relationships with agencies, making sure they get the best support and service from her team. Having previously worked in Hong Kong and Lithuania, Monika is invested in making industry changes with extensive experience in remuneration best practice. Outside of work, she lives almost full time at the National Theatre and is waiting for the call to star in a Marvel film.

Matt Clerkin runs brand projects from start to finish, digging deep into the requirements of the client before shortlisting agencies. With five years in the industry, three of them at Havas, Matt brings an understanding of agency life to his work, covering all angles of the process. He likes to remind his colleagues there’s life outside the Premier League with his avid support of Brentford FC, whilst DJing and hosting a radio show in his spare time. He is currently in (reluctant) training for the London Marathon.  

Kathryn is responsible for managing reviews for brands, including writing RFIs, shortlisting agencies, reviewing responses and advising both parties through to appointment. Outside of work, Kathryn can be found running around London, recently adding the London Marathon medal to her trophy cabinet. Her obsession with sausage dogs means she is sometimes accompanied into the office by Reggie the dachshund who helps out wherever he can.

Siân is the self-proclaimed backbone of the Account Management team, supporting them by keeping in regular touch with agencies, helping client-agency reviews run smoothly from beginning to end, and writing editorial content. She is the first point of contact for showcase or administrative enquiries. Siân bakes the best brownies of all time, and sometimes manages to save a few to share with everyone else in the office.

James supports the account management team by providing statistics and analysis to help their work with agencies. Before Creativebrief, James worked in the licensing industry for an agency that managed a host of pre-school and entertainment brands. Outside of work, James applies his analytical skills to the Premier League, dominating the Creativebrief fantasy league and infuriating his colleagues in the process.

Jess decides on the strategic direction of our marketing and how loudly or quietly we need to shout in our communications. Prior to Creativebrief Jess lived in agency-land working with brands such as Cancer Research UK and The i newspaper. She also did a short stint at the world’s best loved toy brand - LEGO in Denmark. When not engrossed in the world of marketing, Jess likes to see live music and coo over other people’s dogs.

David forms part of Creativebrief’s marketing team, fluent in the art of data and email marketing, David ensures the marketing strategy is delivered in the most creative and engaging ways possible.  He has worked for both small specialised agencies and large MarTech providers. Away from the office, David can be found walking his family’s two miniature Schnauzers called Dottie and Arthur or out on the fairways when he can sneak the time, remaining a keen golfer following a stint in the professional ranks.

David collaborates with brands and agencies on getting the best coverage for all involved. In-house, he encourages his colleagues to divulge their most-guarded business secrets before publishing them online for all to see in the form of insight and opinion pieces. Before joining Creativebrief, David worked in the tote bag-dominated world of publishing and spent an ill-advised year at drama school. He spends his spare time writing and baking unhealthy cakes to eat whilst writing. 

Josh spends his time meeting and advising potential member agencies on the benefits of working with Creativebrief. Having previously worked agency-side in new business, he understands the challenges agencies face. Outside of work he can be found in the gym, bouldering, walking dogs and eating substantial portions of food. He is climbing Mont Blanc in the summer of 2018 and has a peace lily called Nigel.

Ben’s days are a mix of new business, retention and generally having a client lens on our business decisions. He also leads our Market Leader Interview series and is a regular guest lecturer on Marketing and Management University courses. Outside the office Ben can usually be found on a rugby pitch or a bicycle, and with three snowboard seasons under his belt he always has a trip to the mountains planned. At formal events, you’ll find Ben on the canapes’ flightpath.

Eddie spends his days talking to brands about all the invaluable agency information on the platform and how we help brands find and connect with the world’s best agencies. When not in the office Eddie likes nothing more than spending his time carp fishing or playing football with his team, The Thursday Riff Raff.

Cat is responsible for growing our brand audience and agency membership for the Creativebrief platform. With a background in business development consultancy for many different types of agencies, she understand the complexities for brands trying to navigate the agency landscape to find the right agency to work with and generally keep on top of the industry. When not speaking to brands and agencies, Cat is often listen to music whether it be 6Music at home, venues around London, or in a field at Green Man Festival. Before finding a career in our industry Cat worked with horses, but prefers mucking in rather than mucking out these days.

Kara is responsible for BITE, Creativebrief’s insights and editorial platform. Working closely with some of the industry’s smartest thinkers she writes about trends in marketing, culture and society. She curates BITE LIVE and presents BITE INSPIRE sessions in the UK and US. Prior to Creativebrief Kara has spent time as both a planner and a producer, working for brands including Nike, BBC and Arts Council England. She regularly contributes to The Huffington Post and It’s Nice That, and on Friday’s she can be found in a workshop making furniture and playing with fire (literally).

Izzy writes and conducts research for BITE, Creativebrief’s insights and editorial platform. As well as delivering unique inspiration sessions to the world’s leading brands, Izzy is responsible for interviewing key creatives and marketers, getting under the skin of both the industry, and the individual. She spends her days getting lost in internet black holes on everything from bionic arms to the wonders of bathroom top shelves and entrepreneurial wonder brands. She is a restaurant, hotel and book critic for Riddle Magazine, and spends her weekends writing long lists of all the things she should be watching, reading and listening to.

Ella plans and leads the development of digital product in line with Creativebrief’s overall vision.  She collaborates with all departments and third-party developers to deliver agile projects that satisfy changing markets and audience needs. Prior to Creativebrief, Ella worked agency-side in London and Sydney and client-side in Bahrain, before finding her forte working between the two.  When Ella’s not immersed in wireframes or knee deep in paper (don’t ask) you’ll find her on a yoga mat, with a glass of red, on a plane, or possibly all three. 

Ben has overall responsibility for the Creativebrief website and all other creative output. A designer at heart, Ben spent his childhood playing the NES and has since channelled his love of computers into ensuring the website and company communications look and perform to the best they can – all without the use of Mario. Ben is one of Creativebrief’s longest serving staff members, proudly displaying the carriage clock he received for his extended service on his desk.

Dan is responsible for investing our output with design flair and ensuring any mailings go out on time and looking good. Whilst at university, Dan ran his own T-shirt business before graduating and spending time working in Austria and America. Before joining Creativebrief, he went from Junior Designer to Head Designer for an events company, spent time travelling South America and appeared before Tom Cruise dancing in his underwear on The Late Late Show.   

Chloe helps out every department whenever and wherever she can, whilst keeping office life running like a well-oiled machine. When not at Creativebrief, you’ll find her hunting down the best vegan food and live music in London.